Paint and Décor: Colourful chip off the old block

Crown’s new chipped colour cards can help retailers better synchronise the paint-purchasing process for customers.

Crown are launching two new colour cards for Irish consumers – namely Crown Colourmix Colours for Life and Crown Originals. Both cards are designed with the Irish paint market in mind, given that they are colour-accurate chipped cards in an easy-to-handle concertina format, to assist retailers in discussing various Crown paint options with their customers.

Both cards complement each other. Crown Colourmix Colours for Life offers a contemporary colour palette of 147 colours combined with a wide range of paint finishes to suit your customer’s every need and budget. The palette ranges from Classic Whites through Modern Greys to subtle Botanic and Berry tones.

Crown Originals draws on a selection of classic and contemporary colours which span the decades of colour in Irish homes – all timeless in their own right, allowing the customer to find their perfect colour. Again, each colour is available in the customer’s choice of finish. The Crown Originals palette walks consumers through the evolution of interior styles including 50s Rock, 60s Chic, 70s Grove, 80s Kick and 90s Edge.

Crown Paints forms a part of The Hempel Group – a worldleading coatings supplier to the decorative, protective, marine, container and yacht markets.

Catch up on the other posts in our Paint and Décor supplement here.