Ireland’s overall digital health has never been stronger, but much work is still needed to address consumer frustration and business trustworthiness, according to a recent report.
Ireland’s Domain Registry (IEDR) recently published the findings in their bi-annual Digital Heath Index, which assesses the number and quality of digital assets owned by Irish SMEs, such as websites, social media pages, and e-commerce tools. The report showed that nearly 20% of Ireland’s offline SMEs are prevented from building a website or engaging in e-commerce because of a poor internet connection.
Approximately 14% of Irish SMEs rate their internet connection as ‘poor’ or ‘very poor’, a figure that rises to 25% in Connacht and Ulster.
Despite ongoing issues with internet infrastructure and a persistent low uptake of e-commerce, this edition of the dot ie Digital Health Index recorded the best score for Ireland’s overall digital health since research began in 2014. David Curtin – Chief Executive of IEDR – said the increase in the overall score of the dot ie Digital Health Index is good news, but big changes are needed before Ireland can become a major e-commerce player.
“It is encouraging to see the dot ie Digital Health Index hit its highest ever score. However, nearly 1 in 5 SMEs remain completely offline despite almost half of them acknowledging the importance of a website in some way.”
The rules for registering dot ie domain names are changing. From March 2018, the need to explain why you want a particular name (also called ‘claim to the name’) when registering a dot ie domain name will be removed.
According to Ireland’s Domain Registry, there is a growing demand for dot ie domains, and a subsequent need to facilitate Irish retail businesses in the global e-commerce marketplace. Retail businesses are being urged to secure their desired domains before the rule changes come into effect, as – from March 2018 – anyone with a connection to Ireland can register any domain name without proving a ‘claim to the name’.
For further information, and for a business to secure their available dot ie domains, visit www.iedr/finalcall.