Paint and Décor: Strong customer appetite for home décor

A round-up of key UK trends in home décor, based on recent research from the international market and consumer information company, GfK.

GfK’s key findings include:
• home enhancement is important to people and there is an appetite for it;
• online is becoming increasingly important to home enhancement categories;
• omni-channel shopper journeys are important to these categories vs. others;
• regardless of actual purchase channel, GfK’s research shows that efficiency is the key to driving up trip value; and,
• the most important thing from a consumer perspective is that it all hangs together as a seamless experience


Catch up on the other posts in our Paint and Décor supplement here.