Paint and Décor: Dulux announces ‘Denim Drift’ as the interior colour for 2017

The interiors colour of the year for 2017 pays homage to probably the most timeless wardrobe staple – denim. Dulux has announced Denim Drift as the 2017 colour of the year as part of its Colour Futures Forecast. Dulux describes Denim Drift as a timeless, versatile grey-blue, which, along with its complementary palette of pale and dark blues, is set to be the must-have colour of the interior design and architecture world for the year ahead, the company says.

While denim, as a wardrobe hero, originated as the hardworking fabric worn by workers in the form of blue jeans, these blue hues translate effortlessly into interiors looks. Denim Drift along with its coordinating colour palette of blue hues works blue in an everyday, yet new way, says Dulux.

International design and colour visionaries at the Dulux Global Aesthetic Center have been scouring the globe for the latest social and trend developments to help them lead the way in colour innovation, says the company.

Creative director of Dulux, Marianne Shillingford describes the look: “This palette perfectly captures the mood of the moment and is a true embodiment of the way we’ll live our lives in 2017. There are 10 blues within the palette, five of them, including Denim Drift, are muted and atmospheric and the remaining five are cleaner, brighter hues that pack more of a punch.

“The whole collection has been designed for use across different elements of an interior from the walls to the furniture, furnishings and accessories. You can turn the visual impact up with the brighter blues and down with the muted blues to suit the style and use of a room and can be sure that none of them will ever look out of place.”

Catch up on the other posts in our Paint and Décor supplement here.