Paint and Décor: Colourtrend launches new weather display

Irish-owned paint brand Colourtrend has just launched its new Weather Display which supports the Colourtrend Weather Exterior Masonry paint finish.

Consumers can use Colourtrend’s real paint panels to try out colour schemes on a sample house

The displays are currently being rolled out across a nationwide network of Colourtrend paint retailers. The display complements in-store displays for Colourtrend’s Contemporary and Historic Colour Collections. Designed specifically to help the consumer choose colours for the exterior of their home, the display features an innovative interactive element where consumers can use Colourtrend’s real paint panels to try out colour schemes on a sample house. The display showcases the Colourtrend Weather Colour Collection which features 46 colours inspired by the Irish landscape. Building on its mission to make choosing colour easier by offering the consumer any colour in every paint finish, the display includes a book of outdoor colour schemes specially chosen for the Irish environment.

Colourtrend commenced manufacturing its paint in Celbridge, Co Kildare in 1953 when Irish man, the late Ronan O’Connor founded the brand after returning from the USA and began to make his own paint here. His son and current Managing Director of Colourtrend, Kevin O’Connor, said: “In recent years, we’ve simplified the process of purchasing paint for consumers in addition to refining the premium, easy to choose and apply nature of our product. It is our aim to continue to showcase the premium nature of Colourtrend and to demonstrate our excellent credentials to consumers.”

The Colourtrend Weather Display.

Claiming to be Ireland’s largest, 100% Irish-owned and operated, leading-edge paint company, Colourtrend operates at the forefront of paint technology, offering 100% pure acrylic, decorative paint that is designed to apply smoother and last longer. Colourtrend continually invites designers to help create a palette of over 1,500 shades, from stunning to subtle, classic to contemporary.

Catch up on the other posts in our Paint and Décor supplement here.