The second part of our Commercial Features section focuses on flooring, and begins with the Whiteriver Group talking us through current market and product trends.
The home decorating and renovation market comes into its own each Autumn as mother nature forces us back indoors and the familiar conversation around “doing up the house” is rekindled once again. The scale of renovation is mostly guided by budget with anything from a new kitchen to a quick paint job on the cards. Wallpapering, painting or an on-trend mix of both brings an instant change to most rooms and can be achieved on the smallest of
budgets, however with the rise in consumer confidence people are stretching a little further and replacing floor coverings and internal doors for a complete makeover.
Timber floors are becoming ever more popular as savvy consumers tune into the many benefits of their durable easy to maintain surfaces. Merchant and DIY stockists continue to drive volume sales with availability of stock on the ground a key factor in achieving targets.
Whiteriver Group are experiencing steady demand for their range of laminate and engineered floors across all sectors of the market, according to their Sales Director Iain Wogan. “While real wood engineered flooring remains the aspiration choice of most we are
seeing a significant move to high quality laminate” says Iain. Current technologies in the manufacturing process of laminate simulate the characteristics of natural wood finishes giving a genuine alternative to suit all budgets.
As the house building market began to recover in recent years the quality of interior finishes experienced a notable improvement as consumers began to seek value for money in all aspects of their considered purchase. Superior kitchens and premium doors allowed developments stand out from the crowd and also set the standard for home refurbishment projects. The most significant change in door tastes has been in the White Primed sector where growth has out stripped the more traditional Oak and Walnut finishes.
Sales at Whiteriver Group’s door division, Seadec, have moved in line with this trend and they have recently increased their range of White Primed doors as well as introducing a contemporary “Exclusive Grey” range of prefinished doors. Seadec’s Business Manager Declan Gorman says that they recognised the shift in demand at the early stages of recovery and were quick to increase production capacity with suppliers which has yielded considerable growth in the past year.
Whiteriver Laminate, Engineered and Seadec Door brochures are available by contacting their Customer Services Team firstname.lastname@example.org / 041 6861000.
Wagner 3Stop Door Stopper now available at DS Supplies
Welcome to doorstop innovation that always fits – in front of or behind the door, between the door and wall, or between door and doorframe. The distance between door and floor does not matter as the Wagner 3Stop Door Stopper is always firmly seated in place, keeping the door in position and fixing it. Three rounded wedge elements with different pitch angles make its application 100% flexible. As a huge safety plus, in order to avoid slipping, both the top and bottom of the doorstop 3STOP are serrated. It was the German Design Award Winner 2018 too.
DS Supplies Ltd is a successful company that supplies high quality flooring and accessories along with DIY products to meet a wide range of specifications. Established in 1998, they are based in Dublin, Ireland, wholesaling and distributing nationwide and now exporting to both the UK & Holland.
Their focus is on new and innovative products and accessories, which they have gone to great lengths to source, and provide a complete range of products and brands to suit all seasons, such as Trojan floor covering accessories and Greenfx Artificial Grass & Hedging. They understand the needs of their customers, and their experienced buying team makes regular trips to Europe and the Far East to continue improving and developing the range.
W.Howard Group’s heavenly transformation
The Kildare-based W.Howard Group manufactures skirtings, architraves, window boards, door linings and bespoke items, and is a leading supplier of MDF profiles. It supplies quality products to builders merchants, specialist trade manufacturers and the public from its sites in Kildare and across the UK.
With one of the largest ranges available in Europe, it provides solutions including white primed, veneered, foil wrapped and fully finished profiles as well as its exclusive KOTA finish. As the latest innovation in MDF mouldings, KOTA™ is a factory finished, tough impact-resistant solution which creates interior mouldings with a unique white smooth coating that don’t require painting.
This year W.Howard has supplied a range of MDF mouldings solutions, including its KOTA products to an exciting residential renovation project called The Chapel Apartments.
The transformation of the historic Wesleyan Methodist Chapel School into six high specification apartments and one Mews home required finishes that would be sympathetic to the design of the conversion and complementary to many of the building’s original features.
W.Howard manufactured and supplied skirtings and architraves in its white KOTA products as well as its American Black Walnut veneered skirtings and architraves.
Speaking about the project, W.Howard Kildare’s managing director, Paul McKenna said: “It has been great to be involved in such a heritage project. The new Chapel Apartments provide unique, high-quality accommodation, whilst the design has retained many of the building’s original features – internally with the beams and window frames to externally through the treatment of existing brickwork.”
Feet firmly on the floor – The team over at timber flooring specialists Canadia discuss current trends and market movements in the world of flooring.
Building momentum over the last few years, the team at Canadia has noticed a further speeding up of new trends and influences. Nowadays, colours and designs come and go in a much shorter time frame. Consumers are becoming increasingly adventurous. When a customer visits a Canadia Flooring Centre in a retail store, they expect what they have seen and what they have read about on websites like Houzz and other platforms, which are updated daily. Canadia introduced 80 new floors in 2018 as part of their new Showroom launch, and it is their mission to offer their Retail Partners a constant fl ow of new and exciting products. Real wood Flooring is continuing to grow as a choice for kitchens, and their water resistance Aqua Laminate is a popular “softer” option for bathrooms. “We look forward to working with our retail partners in an exciting and ever evolving market,” explains Charlie Hamilton – Managing Director, Canadia.
Canadia Wood Flooring was established in 1928. Since then, Canadia has gone from strength to strength to become one of Ireland’s leading wood flooring company. From their warehouse facility in Dublin, they deliver top quality floors to over 400 distributors in 26 counties. It would appear that the future is bright for Canadia Flooring.
Canadia’s ever growing range of timber floors means they now have over 200 wood floors for customers to choose from. This range includes Solid Wood Flooring, Easi-Plank Flooring, Semi-Solid Wood Flooring, and Egger Flooring.
Their wood floors come from all over the world, from hardwood mills in Canada to pioneering production facilities in the Austrian Alps, and much more between. They have been in the business a long time and they stand by every timber floor – guaranteeing its quality and beauty for years to come.