Light Bulb Moments for supreme award winners Solus

Bobby Kerr, MC on the evening and Chairman of Innovation Award judges with David Reynolds , Head of Sales & Marketing at Solus Lighting and President of Hardware Association Ireland, Kieran Burke.

The Innovation Awards were a highlight of the Hardware Show at the RDS Dublin earlier this year and Irish company, Solus, was awarded Best Home Product for its XCross Filament LED technology.

Solus participated with top hardware industry blue chip companies in Ireland that involved a submission followed by a Dragon’s Den style competition. As well as former Dragon Bobby Kerr, judges included industry leaders such as Peter O’Donovan, Purchasing Manager – Retail, Glanbia; Denis Cronin, Head Retail Buyer, Dairygold; Paddy Kingham, Managing Director, Daly Bros N/E Ltd; and Gary Craven, Regional Manager (ROI), Murdock Builders Merchants.

Overall supreme award winners

After winning Best Home Product, Solus then went on to scoop the prestigious overall supreme award, placing them overall ‘Best in Show’ at the Hardware Show. The supreme award was presented by Bobby Kerr, MC on the evening and Chairman of Innovation Award judges and Kieran Burke, HAI President and Group Procurement Director, Grafton Group plc.

In terms of innovation, a company spokesperson said that Solus is ahead of the game and ‘light bulb moments’ are a common occurrence for this long-established Irish company.

Re-invention

The traditional 60-watt light bulb that lit our homes in the past has been re-invented by Irish lighting company Solus with new XCross Filament technology. The Solus next generation LED bulb with XCross filament design creates a compact 360 degree light source that looks and lights just like an incandescent bulb. The spokesperson commented: “It works just how you would expect it: instant light, using up to 87% less energy, with a natural, warm light and up to 15,000 hours lifespan.”

Solus was also invested heavily in its packaging, educating the customer with an easy-to-understand chart displaying helpful clear explanations and examples of lighting conditions. The New Solus Retail Experience Display Stands take the customer experience to a whole new level. These high-level display solutions allow customers to press a button to ‘try me’ and see exactly what the light bulbs look like when lit in various surroundings. They also educate the customer about the different technologies and about how they look and feel.

Ganly’s of Athlone was the first outlet to feature the new Solus Retail Experience display units followed by Topline Boland’s of Arklow, Morris’s Waterford, Topline Doyle’s Carlow and Tullow, Dairygold Co-Op Superstore in Limerick and a national rollout will follow over the next few months.

Solus is an Irish-owned company that has been established for over 80 years and now supports 63 jobs in Ireland. Solus says it sells one bulb every six seconds and offers a 50% margin across the range. With over 60% market share in the lighting category, Solus is the leading brand that consumers demand.